The Social Ads Squad is now marketing made social

You ever have one of those moments where something that’s so obvious in hindsight finally clicks?

That’s been me over the past few months.

When I first started my social media ads agency, the focus was simple: help small businesses grow through smart social ad campaigns.
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But as we’ve evolved working with more established brands, refining our approach beyond ads, and seeing what actually moves the needle, it became clear that the name we started with didn’t fully capture where we’re headed.
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Because while ads are a powerful tool, they’re not the whole picture.

Growth doesn’t just come from throwing more budget at Meta or LinkedIn. It comes from building a brand people trust, creating content on social that actually connects, and having the right systems in place to turn attention into sales.

So, we’re changing it.More on that in a sec. But first, let’s talk about why this even matters.

Because a name isn’t just a name.
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It’s positioning.
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It’s clarity.
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It’s what helps your ideal clients immediately get what you do and why you’re different…and we are more than just ads.And I see so many businesses (even ones doing £1M+ in revenue) making the same mistake:
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❌ A brand name that’s vague or too clever for its own good
❌ Messaging that’s too broad, trying to speak to everyone but resonating with no one
❌ Or messaging that’s niche and so puts off your ideal clients from working with you

Here’s the truth: the clearer you are about who you serve, the easier it is for the right people to find and trust you.That’s why we’re stepping into a new name that better aligns with the work we do and the businesses we help grow.The Social Ads Squad is now Marketing Made Social.​
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​The work we do has outgrown just running ads.
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Today, we help small business and brands create social marketing strategies that turn visibility into real business growth, combining paid ads, social content, and brand positioning to drive long-term results.

You’ll start seeing our new branding roll out this week, but one thing that isn’t changing?
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Our commitment to helping you grow with the right strategies, systems, and social presence that actually brings in leads and sales.

More to come soon, but for now, if you’ve been thinking about how to sharpen your brand’s positioning on social or get more traction from your social marketing, send me a DM as I’d love to hear what’s on your mind.

Talk soon,
Vicki