Case Study: Transforming Lead Generation for a Personal Health & Beauty Clinic

Attracting new clients in the personal health and beauty industry can be tricky, especially when the cost of generating leads starts creeping up.

One of our clients—an aesthetic health clinic that offers advanced rejuvenation treatments—was facing exactly that problem.

After a year of working together, we’ve managed to bring their cost per lead (CPL) way down and improve the quality of the leads they’re getting.

Client Background

This aesthetic health clinic has been providing top-notch mens rejuvenation treatments for years, but like many businesses, they were struggling to find a steady flow of new clients through social media advertising.

They came to us looking for a way to get more leads, but they didn’t want to sacrifice the quality of those leads in the process.

The Challenge

When we first started working with the clinic, they were paying up to £50 per lead. At that price, it was tough for them to justify the cost of scaling up their advertising efforts.

The clinic needed to find a way to lower their CPL while ensuring that the leads they were getting were genuinely interested in their treatments—not just casual browsers.

Our Approach

We decided to take a video-first approach, knowing that visually engaging content would really help the clinic stand out.

Here’s what we did:

• Creative Videos: We focused on creating engaging, professional videos that gave potential clients a real sense of the treatments offered at the clinic. These videos showcased the patients and their treatments, before and afters, and the clinic’s calming environment to build trust with viewers. We regularly switched up the content, testing different calls-to-action (CTAs) and formats to see what resonated best.
• Platform-Specific Strategies: We knew each platform required its own strategy. On Facebook and Instagram, we crafted visuals and messaging specifically to attract a male audience. We constantly adjusted the creative to ensure the ads spoke directly to their needs, helping boost engagement and reach among this new target group.
• Continuous Testing: We didn’t stick to just one formula. Every time performance dipped or costs started to rise, we would tweak the creative, swap out CTAs, or adjust the targeting. This constant fine-tuning helped us keep the campaign fresh and efficient, never letting costs spiral out of control.

The Results

After a year of working together, the results spoke for themselves:

• Lower CPL: We managed to reduce their cost per lead from £50 to around £17, making their lead generation far more affordable and sustainable.
• Better Quality Leads: Not only did we lower costs, but we also improved the quality of the leads. More potential clients were reaching out who were serious about booking treatments.
• Success Across Platforms: Our tailored approach on Facebook and Instagram, with creative video content specifically designed to resonate with men, helped the clinic connect with a broader and more engaged audience than ever before.

What’s Next

The clinic is now seeing a steady stream of high-quality leads at a much more manageable cost.

We’re still testing new ideas and creative approaches to keep pushing their success further as the market changes.