Are you a professional-services business owner?
We help accountants, law firms, consultants and other service-focused businesses struggling to attract high-quality leads by running strategic social ad campaigns, so you can grow your client base without the hassle of managing ads yourself.
How We can Help
With over 15 years of experience working in B2B and with professional services businesses, we know that many firms are sceptical about social ads.
Our approach is different: our targeted campaigns reach high-value clients actively seeking your expertise, so you can grow without the frustration of managing ads yourself.
No Time to Manage Ads? We handle everything—from strategy to optimisation—freeing up your time.
Doubts About Social Ads? We’ve helped firms like yours achieve real results through data-driven campaigns that convert.
Our Approach to Lead Generation
Building a High-Impact Sales Funnel
Identify Your Ideal Clients
We start by getting to know your business and mapping out who your ideal clients are. We make sure we’re targeting the right people, so every lead is high-quality and relevant.
Data-Driven Platform Selection
Seamless CRM Integration
Every lead goes directly to your CRM, ready for follow-up. This streamlined approach means you’re in control of the lead journey from the start, allowing you to nurture prospects effectively.
Optimisation and Adaptation
Our Core Services
Precision-Driven Lead Generation Strategies
Precision Targeting
Engaging Ad Campaigns
Conversion-Focused Creative
Performance Tracking
We monitor and refine campaigns to keep costs down and conversions up, ensuring a strong ROI.
case study: accounts direct
Building a High-Impact Sales Funnel
Objective:
To generate high-quality leads for Accounts Direct’s accounting services
Strategy:
To achieve this objective, we launched a targeted Facebook ad campaign aimed at SMEs with a turnover of £1m and under. The ads were designed to highlight the unique benefits of Accounts Direct’s personalised accounting services and their comprehensive understanding of business needs.
Alongside this, we implemented a funnel to nurture leads through informative emails and free consultations, ultimately converting them into clients, plus creating over a dozen landing pages and microsites.
Results:
The campaign successfully generated over 500 high-quality leads in a span of a few months, maintaining an average cost per lead (CPL) of £24.
Our Services
B2B Lead Generation Campaigns
We design and manage social ad campaigns across platforms like Meta, LinkedIn, and Google to bring in qualified leads for professional service providers.
Multi-Platform Social Ads
We specialise in running ads on platforms where your audience is most active—Meta, LinkedIn, Google, Reddit, Pinterest, and TikTok—to target decision-makers and influencers in your industry.
Social Ads for Events
Promote webinars, conferences, or live events with targeted social ads to ensure the right audience attends.
Sales Funnel Optimisation
We help you refine your sales funnel, ensuring that every lead has a clear path to conversion.
Account-Based Marketing (ABM)
We focus your ad campaigns on high-value accounts, reaching multiple decision-makers in key businesses across LinkedIn, Meta, and other platforms.
Creative Tailored to B2B Audiences
We create ad copy and visuals that resonate with professional service clients, positioning your brand as a trusted leader in your field.
Organic Social Media Management
We manage your organic social media presence on platforms like LinkedIn, Facebook, and Instagram to boost engagement, grow your brand visibility, and build lasting relationships with your audience.
Content Creation for Social Media
Our team creates engaging, platform-specific content—whether it’s posts, videos, or graphics—to captivate your audience, reinforce your brand, and drive action across all your social channels.
WHY CHOOSE THE SOCIAL ADS SQUAD?
Our experience positions to serve professional service providers like law firms, accounting practices, consultants and many more B2B and professional service-focused businesses.
We understand the specific needs and challenges of these industries, which allows us to create campaigns that truly resonate with your audience, but also doesn’t send them to sleep. You don’t need to be like everyone else. You want to stand out and be seen – we can help with that.
Our approach is results-driven, relying on data and proven creative strategies to deliver high-quality leads consistently that you or your team can follow up with and nurture.
We take care of every aspect of your campaign, from initial strategy to ongoing optimisation, so you can stay focused on running your business.
With regular updates and clear insights into your campaign’s performance, you’ll always know exactly how your investment is working for you.
Ready to Attract
More Clients?
If you’re ready to see real growth and invest in social ads that work, book a call with our team today to discuss your goals.
